Lubell partnered with such organizations as Aperture, MoMA, slate.com, and Film Forum while at Magnum, a position he held from 2004 to 2011. In 2007, American Photo magazine named him “Innovator of the Year” for his approach to multimedia and online communities at Magnum. He also shepherded the sale of Magnum New York’s press print archive to the investment firm of Dell Computers’ Michael Dell, MSD Capital LP, and the archive’s placement at the Harry Ransom Center at the University of Texas at Austin.
In 2008, Lubell led the Access to Life project, in which eight Magnum photographers documented the work of the Global Fund to Fight AIDS, Tuberculosis and Malaria. The project raised $1 billion to provide medicines for HIV-positive people around the world.
Earlier, Lubell was involved with Here is New York: A Democracy of Photographs, the massive exhibition of amateur and professional photographers responding to September 11.